+44 7497 432 643 | francescadelguidice@gmail.com | linkedin.com/in/francescadelguidice
SUMMARY
A creative, competent, and confident and strategy consultant with 12 years of strong traditional
and digital marketing experience. A confident team player, passionate about designing and
implementing strategic solutions, whilst delivering data-driven quality results. A solid ability in
conceiving and managing creative objectives for clients, partners, and sponsors. Dedicated, with
excellent client-facing, communication and organizational skills, capable of taking responsibility
and making decisions using own initiative.
EXPERIENCE
CHIEF INNOVATION OFFICER
Del American, Atlanta/Orlando, USA | October 2020 - Present
● Led strategy development with an on-site property management team of 20+ people.
● Transformed the RTB, style, and branding of SLX Atlanta to jumpstart a stagnated
lease-up and provide an innovative feel to attract celebrities and identified personas.
● Supervised the management of the Del American-built SLX Atlanta luxury property's
marketing and generated marketing activity which led to an increase from 18% occupied
of 306 units to 64% occupied in three months with a decrease in marketing spend.
● Developed and implemented automated marketing strategies through digital analytics
technology and custom code (Zapier, HotJar) to streamline work processes.
● Launched the SLX Black Card program generating brand loyalty with our partners
amongst residents. Generated a strong and trusted relationship with partnered brands by
leveraging local vendors for pop-up events playing to Chamblee’s unique attributes.
● Founded and launched the digital marketing and social media strategy for SLX
International, the upcoming SLX branded luxury apartment property in Orlando, Florida.
OPERATIONS CONTROLLER & STRATEGY CONSULTANT
Mezzo Labs, London, England | May 2019 - September 2020
● Consulted internally for Mezzo Labs; introduced and implemented quality management
strategies to streamline and elevate corporate and digital processes.
● Successfully headed the transformation of internal corporate strategy to ISO 9001 quality
management system standards, resulting in certification for Mezzo Labs in both ISO 9001
quality management and Cyber Essentials data security.
DIGITAL ANALYST & DIGITAL CONSULTANT
Mezzo Labs, London, England | September 2016 - April 2019
● Creating positive change across different industries to deliver strategic digital solutions,
primarily for multinational clients in banking, asset management, investments, insurance,
travel, B2B and SaaS providers.
● Clients included: Barclays (including Private, Overseas, and International Banks),
Barclaycard, HSBC (Commercial and Retail Banks) TSB, Metrobank, Schroders, Cazenove
Capital, Wellington Management, Cigna, UBM, Stripe, Swire Hotels, PPHG, Compare Asia
Group, Discovery Channel, Pearson, Observepoint.
● Focus areas for client work across web and mobile applications included: Leading KPI
Workshops and Digital Strategy Design and Developing Solution Design Documents, Data
Layer Installation, Tagging Implementation / Testing / Auditing / Reporting.
DIGITAL STRATEGY CONSULTANT
Web3Corners, London, England | April 2015 - September 2016
● Led the development of WordPress websites for disruptive technology propositions
utilizing modern HTML5 technologies.
● Developed and led testing on API requirements.
● Carried out usability and user acceptance testing on web and mobile
applications for diverse industries such as blockchain technology, travel, food, and the
technological arts.
FINANCIAL ANALYST
Citi Private Bank, London, England | August 2011 - August 2012
● Successfully managed 900+ loan accounts and underwrote $153MM+ in
lines of credit and real estate mortgages for Citi Private Bank.
● Used rigorous financial model testing to review time sensitive requests from top
law firm partners for capital financing.
● Delivered reports of new and outstanding credit facilities.
BUSINESS ANALYST
Banco De Chile, Santiago Chile | March 2011 - August 2011
● Created and conducted extensive market research of a new mobile phone banking
application, analyzed and fed back results to the Senior Director.
● Designed and mapped out user journeys and mobile app wireframes.
● Prepared and delivered a presentation of the findings and final wireframes
to the rest of the business.
EDUCATION
MASTER OF SCIENCE (M.SC.), DIGITAL MARKETING & ANALYTICS, DISTINCTION
Regent's University London, London, England | September 2015 - September 2016
MBA, INTERNATIONAL BUSINESS PRACTICE, DISTINCTION
St. Mary’s University, London, England | September 2011 - December 2012
BACHELOR OF SCIENCE (B.SC.), MANAGEMENT, ORGANIZATIONAL BEHAVIOR, &
INTERNATIONAL BUSINESS, DEAN’S LIST AWARD WINNER
NYU Stern School of Business, New York City, USA | September 2005 - September 2009
PGCERT., POLITICAL & ECONOMIC DEVELOPMENT IN ASIA PACIFIC
Naresuan University, Phitsanulok, Thailand | September 2012 - December 2012
GRADCERT., ENTREPRENEURSHIP & INNOVATION
Saïd Business School, Oxford University, Oxford, England | June 2012 - August 2012
ABOUT ME
● Elected trustee of the Mary Ward Settlement Charity overseeing strategy and direction.
● Backpacked for 3.5 years across Asia, Australasia, (June 2009 - November 2010), and
South America (January 2013 – March 2015). Documented the entire adventure and travel
advice in a series of personal online travel blogs.
● Consulted (November 2010 – March 2011) for three wellness organizations in California to
create and implement lesson plans for attendees. Successfully established emotional
management and non-violent communication classes for adults and young people.
● Won The New Yorker magazine competition that saw my satirical cartoon published after
being voted for by its readership.
● Won Creative UK’s 2019 Digital Innovation in Mental Health talent incubation competition.
● Accomplished and award-winning travel and lifestyle photographer.
What I’ve Done
● Snorkeled with a 15 foot anaconda in Brazil.
● Drank yak milk with Tibetan nomads in their tent.
● Swam with 30 foot whale sharks in the Philippines.
● Hiked, skydived and bungee-jumped in New Zealand.
● Learned some Muay Thai with ex-professionals in Thailand.
● Rode a horse up to the active volcano Mt. Bromo in Indonesia.
● Trained for the zombie apocalypse at a zombie bootcamp in England.
● Sat near a wild proboscis monkey troupe for over 40 minutes in Borneo.
● Interviewed Auger Observatory scientists studying cosmic rays in Argentina.
● Saw the 'Jewel Box' stars through high-powered telescopes in the Atacama Desert.
● Danced with a local chieftain and his people in Northern Thailand for Lahu New Years.
● Learnt about the war from a veteran in Vietnam's south, then from a veteran in the north.
